Appleton's Octoberfest, one of Wisconsin's most celebrated festivals, announced its partnership with MyStage Music, Inc. to launch an enhanced digital experience through the MyStage app's new Festival Guides feature. This collaboration marks the inaugural deployment of MyStage's comprehensive festival navigation and discovery tools, designed to help attendees maximize their Octoberfest experience.
With hundreds of vendors, food trucks, arts and crafts merchants, musical performances, and family activities spanning the festival grounds, Appleton's Octoberfest selected MyStage's Festival Guides to provide attendees with an intuitive, mobile-first way to plan, navigate, and discover everything the event has to offer.
"We're thrilled to partner with MyStage to bring our attendees a more immersive and interactive festival experience," said Becky Bartoszek, President and CEO of the Fox Cities Chamber, the organization that puts on Octoberfest each year. "With the scale and variety of what we offer, we wanted to give visitors the tools to truly personalize their Octoberfest journey—from discovering new artists before they take the stage to finding that perfect craft booth or food truck."
The MyStage Festival Guide for Appleton's Octoberfest features:
"As one of Wisconsin's premier festivals, Appleton's Octoberfest represents a great showcase for what MyStage can offer," said Craig Doriot, MyStage Music, Inc. "We are happy to collaborate with an innovative partner in the Fox Cities Chamber to better serve festival-goers to ensure they don't miss the moments that matter most to them."
Attendees can download the MyStage app at https://links.mysta.ge/festival/zZwF1cGXxbv3EWssvm3q to access the interactive festival guide and begin planning their experience.
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About Appleton’s OctoberfestTM
Appleton’s Octoberfest™ is a vibrant two-day celebration held in downtown Appleton, Wisconsin, in the fourth week of September. Since 1981, it’s brought together over 200,000 attendees annually to enjoy local food, music, arts, and entertainment—supporting small businesses and nonprofits. With 70+ food booths operated by area nonprofits, proceeds from sponsorships and beverage sales fund a year-round competitive grant program. Octoberfest blends fun with philanthropy, creating lasting community impact. For full event details, visit octoberfestonline.org and follow @WIOctoberfest on Facebook and Instagram. #AppletonOctoberfest