Bergstrom Automotive has been named one of the Top 10 Best Workplaces in Retail™ in the nation, ranking No. 9 on Fortune’s 2026 Best Large Workplaces in Retail™ list. View Fortune’s 2026 Best Large Workplaces in Retail List. Bergstrom joins an impressive group of nationally recognized retailers on the list, including Target Corporation, DICK’S Sporting Goods and Trek Bicycle, among others. The recognition celebrates Bergstrom’s commitment to building an exceptional workplace culture where team members feel valued, supported and empowered to succeed.
To determine this year’s rankings, Fortune partnered with Great Place to Work®, a global people analytics firm, to analyze employee feedback through its Trust Index™ survey. The 2026 rankings reflect feedback representing nearly 76,000 U.S. employees at eligible retail organizations.
Headquartered in Neenah, Wisconsin, Bergstrom Automotive is Wisconsin’s largest automotive retailer, representing 34 automotive brands across its facilities and employing more than 2,500 team members. As a family-owned company, Bergstrom believes its success starts with its people and the relationships they build with one another, their guests and the communities they serve.
“Being ranked among the top 10 workplaces in the nation is a meaningful honor because it reflects the culture our team members help create every day,” said John F. Bergstrom, Executive Chairman of Bergstrom Automotive. “We believe that when people are treated with respect, supported in their growth and united by a shared commitment to doing what’s right, great things happen. Our team members are the heart of Bergstrom, and we’re proud of the workplace we continue to build together.”
Bergstrom’s culture is grounded in the values of respect, teamwork and integrity. The company strives to create an environment where team members can build meaningful careers, develop their skills and contribute to a shared commitment to delivering exceptional guest experiences.
Fortune recognition reinforces Bergstrom’s ongoing commitment to creating a workplace where people feel valued, have opportunities to grow and can succeed together.
For more information about Bergstrom Automotive and career opportunities, visit bergstromauto.com.
About Bergstrom Automotive
Bergstrom Automotive, headquartered in Neenah, Wisconsin, is one of the top automotive retailers in the U.S. and the largest in Wisconsin. The company employs over 2,500 teammates statewide and proudly represents 34 automotive brands across 60 facilities. Guided by a commitment to outstanding guest service, Bergstrom sells and services Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, FIAT, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen, and Volvo.
About the 2026 Fortune Best Workplaces in Retail™ Award
The Fortune Best Workplaces in Retail™ list recognizes organizations that foster positive, inclusive and engaging workplace cultures. The rankings are determined by Great Place to Work®, a global authority on workplace culture, using its proprietary Trust Index™ Survey. As part of one of the largest ongoing workforce studies in the United States, the evaluation draws on more than 1.3 million employee survey responses and data representing over 7.3 million employees nationwide.